Empowerment Selling - How to create WIN/WIN results in business and in LIFE!
Empowerment Selling demonstrates the paradigm shift from selling a product or service by having to convince the customer that it's the best product/service (which, at the extreme, would be high pressure sales) to facilitating the customer in a client-generated solution for a successful outcome which helps build collaborative, ongoing relationships—and a long-term sales win/win strategy. We are presenting a powerful approach we call The 3C Principle: Connect. Clarify. Cultivate. The 3C Principle focuses on the essence of this underlying empowerment philosophy for effective sales versus detailed mechanics or formulated scripts and the inference that the seller knows more than the customer.
Empowerment Selling demonstrates the paradigm shift from selling a product or service by having to convince the customer that it's the best product/service (which, at the extreme, would be high pressure sales) to facilitating the customer in a client-generated solution for a successful outcome which helps build collaborative, ongoing relationships—and a long-term sales win/win strategy. We are presenting a powerful approach we call The 3C Principle: Connect. Clarify. Cultivate. The 3C Principle focuses on the essence of this underlying empowerment philosophy for effective sales versus detailed mechanics or formulated scripts and the inference that the seller knows more than the customer.
TESTIMONIALS:
Everyone has something to sell. Our world is filled with ideas, products, and opinions - in abundance. So how do you make a sale in this environment? the 3 C Principle is the solution. this 3C Method of selling (Connect, Clarify, Cultivate) shifts the paradigm from pushing to empowering your customers. With this easy-to-implement system, you will end up with satisfied customers for life. Ron Rael, CEO of High Road Institute
How do you engage a referred prospect in a meaningful conversation about satisfying their needs without coming across as overbearing or manipulative? through Empowerment Selling, Fran and Mark present a great framework for professionals who detest the thought of coercing and convincing prospects to guy. their book is a quick read with easy, actionable ideas to convert prospects into clients and build long-lasting relationships. Berry Zimmerman, Founder, www.giftedreferrals.com
This volume is a must read for anyone in sales or who deals with the public on a regular basis! It's a two hour education that will catapult you on the road to success! Bruce Caplan, Author and CEO Seattle Miracle Press Inc
